Steel Price Predicament
Industry Executives Address Vexing Issue
A series of sharp increases in the price of steel has stunned
the industry. Indeed, talk about the price hikes is one of
the top concerns among executives in all segments of construction.
Recently, Craig Barner, editor of Midwest
Construction, had a roundtable discussion with
some executives about steel prices.
They included John Cross, vice president of marketing of the
Chicago-based American Institute of Steel Construction Inc.;
Bill Hanson, division manager of Gary, Ind.-based erector
Danny's Construction Co. Inc.; Paul James, senior vice president
of general contractor Bovis Lend Lease in Chicago; and Terry
Peshia, chairman/CEO of Aurora, Ill.-based fabricator Garbe
Iron Works Inc.
The discussion was held to try to illuminate the issue. The
following transcript was edited for size:
MWC: The price of steel is rising
fast. According to Robert Murray, vice president of economic
affairs for McGraw-Hill Construction, the producer price index
for iron and steel products is up 42 percent since January
2002. The spot market price for metals is up 89 percent from
January 2002. And the producer price index for iron and scrap
steel has risen an unbelievable 189 percent. Everyone knows
that the main reason for the increases is demand in China.
Are there any other reasons?
JOHN CROSS: I think you really
need to take a step back. In the early 1980s, structural steel
- and that's what I'm talking about primarily when I reference
things - was a product that took about 10 man hours per ton
at the mill level to produce.
In the past 25 years, there has been an amazing productivity
gain. Today, it's between a half an hour and 0.7 hours per
ton of structural steel on the production side.
There's been a similar reduction in energy costs during that
time in terms of what's required for structural steel, which
is scrap-based and fully recyclable. During that period, the
base price of mill material stayed relatively consistent without
a lot of swings up and down, far more consistent than, say,
concrete, which has had a pretty smooth, upward trend over
that same period of time.
As we came into the end of 2003, the mill producers were pricing
their product on the cost-based price methodology: This is
what our labor costs are, these are what our scrap costs are,
these are what our energy costs are. It is that cost-based
methodology that was driving the price of steel.
When the scrap increases hit at the start of the year, they
were really substantial, and it was China, India and South
Korea kind of cooperating together to trigger that.
At the same time there was increase in the world demand for
structural steel. There was no longer a surplus. The world
market started really pulling in structural steel, especially
China in a large capacity. The initial increases were off
of the cost-based model.
The price of steel is much more being based on a global demand
type of price structure, and structural steel in United States
is still running about $100 a ton less than the global price.
So there's been a change in the pricing methodology that's
taken place over the past six months as well as just increased
demand for scrap.
MWC: A fire in a coal mine was
mentioned to me as affecting the price for coke, which therefore
affected the price for steel. Have you heard this?
JOHN CROSS: It was a facility
in West Virginia. It was a coal mine associated with a large
coke-processing battery, so it was primarily a whole complex
that was dedicated to the production of coke.
That happened around Thanksgiving, and the mine didn't get
back into operation until a month ago. That affected coke,
which really doesn't affect structural steel. Coke is only
used in a basic oxygen furnace - not an electric arc furnace
- and all structural steel in the U.S. comes out of the electric
arc furnace process.
So where that would have more impact would be with integrated
mills that were producing plate and sheet and roll material
and bar material. That would affect tube prices and plate
prices, but not basic wide flange structural product.
BILL HANSON: That would also
go towards plate girder products.
MWC: I get a sense from a few
professional that there is hysteria about the steel price
increases. Do you agree?
TERRY PESHIA: We began experiencing
this and being concerned in February. There are people that
still have to produce and supply the jobs that they have committed
to and for them, it's quite a problem.
I'm anticipating a slight rollback in the value within the
next couple of months. The anticipation of that and the hedging
for it is something that each company has to handle separately.
I'm not concerned about this being an ongoing thing. I think
anyone putting budgets together recognizes it.
MWC: Engineering News-Record,
the sister magazine of Midwest Construction, had a forecast
in a recent issue that steel prices were to peak in the second
quarter of this year. Do you think that was correct?
TERRY PESHIA: Yes. I don't think
they'll go down to 18 cents but something in that neighborhood.
And then other than just little swings in the market, I don't
expect it to be down a lot lower than that.
MWC: The most recent figure
I had was a ton of steel was $420 per ton. Is that correct?
TERRY PESHIA: My average right
now is higher than that. When they say a ton of steel, of
course they're looking at all the products that steel can
be made out of. We use a lot of tubing in columns. Tubing
is the high one because it's made out of plate, which is made
by the integrated mills, which were affected by the coke fire.
JOHN CROSS: I speak in tons:
probably between $530 and $540 a ton.
MWC: Paul James, you deal with
owners, both those who are public and private. Are they getting
sticker shock?
PAUL JAMES: It depends on how
sophisticated the owner is and how much they understand the
marketplace.
The problem that they have is that on large projects, the
pre-construction period can be extended from the time they
begin to think about a project until the time they get started.
It could be one, two or three years, depending on what the
project is and whether it's a public or private project.
We do a lot of school projects. Districts go to the voting
public and ask for a bond issue. Once they get that commitment,
they begin to finalize the design and go out to bid. We have
enjoyed a period of 15 or more years of relative stability
in the marketplace. When they were asking for bond issues
a year ago, no one anticipated we would see this kind of spike.
We have been talking about steel. It's actually every metal
that we're aware of in the business, and the price increase
affects almost every trade. The sprinkler fitters probably
have as high a percentage of metal in their cost of business
as anybody because they are just putting up steel pipe.
There are cost increases in virtually every industry and collaterally,
as you mentioned, we are beginning to see concrete increases
and we are beginning to have talk of cement shortages and
rationing.
MWC: Will the impact of the
steel price increases be felt years hence?
PAUL JAMES: No, what's happening
is the effect of steel now is apparent to anyone out on the
marketplace bidding or trying to contract. What's happening
is the projects that are going to start shortly have to face
the fact that they have to commit now to dollars, significant
dollars, on large projects.
The other thing we haven't talked about is that the United
States is competing on a global market, and the American dollar
is a huge issue as we compete with foreign goods and services.
The impact of a weak dollar/strong dollar on our ability to
buy foreign products is also something when you look ahead.
So do you think the dollar has strengthened against the Euro
or the Asian currencies or not? It becomes more complicated
for anyone to do planning.
I think there's a lot of uncertainty in the market place,
owners are sensing that instability and they're concerned.
They're looking for reassurance.
MWC: Are owners asking to take
steel out when practicable? Have you received that kind of
response?
PAUL JAMES: Some. A good example
is the Trump tower in Chicago. They just made a switch from
being a partial composite building - steel and concrete core
on the lower floors and then all concrete on the residential
portion. They just made a decision in the last month to go
to an all-concrete building.
That's not just driven by cost: They also changed the function
of the building. When they originally had a composite design,
they had an office component that lent itself to steel construction.
During the first part of 2004, they made a decision to either
go to all condominium or hotel-condominium. That tends to
lend itself to concrete construction.
MWC: Terry Peshia and Bill Hanson,
you're on the front lines. When a mill announces a surcharge,
you're hit with it right away. How many surcharges have you
had over say the last year and a half?
BILL HANSON: As an erector,
we don't really see any. We've just been fighting the budget
on jobs where the general contractor or construction manager
was already committed to a budget. Prices came in, and they're
over budget when the fabrication and erection prices come
in.
TERRY PESHIA: In terms of number
of surcharges, it was January that we began to get them. I
believe that there have been three or four - about one every
month.
The surcharge initially was applied to us based on the value
of scrap. That was what they tied it to. In the last 45 days,
the surcharge is considerably lower.
However, the base price has gone up, and the result is whether
it's a surcharge a base price, we've had a continuing increase.
We buy from the mills and we buy in bulk quantities for a
surplus of shapes and lengths. Over the years, that's been
a business decision to keep that as a hedge.
MWC: Bill, because we're in
the Midwest, are we more insulated from the surcharges than
other parts of the country?
BILL HANSON: I don't think so.
The integrated mills are in Northwest Indiana, but they don't
make structural shapes. They do make the steel plates and
of course that's a big part of the steel pricing crisis.
From my understanding it was quarter-inch plates and less
which are really going through the roof. And products made
for those quarter-inch plates are tube steel and pre-engineered
buildings.
JOHN CROSS: As you talk about
availability of the product, there really is no shortage of
wide flange structural members anywhere in the United States.
The mills that are online doing structural shapes have an
annual capacity of around 6 million tons, and this year we'll
use about 4 million tons.
Plus, the service centers that a lot of fabricators buy from
are holding about a million tons of inventory.
BILL HANSON: And I think the
plate products are available. The prices are little high but
I don't think there's a shortage of availability there either.
TERRY PESHIA: We recently begun
to recognize the service that service centers provide. By
chance, one of the major service center companies in the U.S.
has established a plant in Marseilles, Ill., which is not
far from the Chicago market.
There are two things that they're doing for me. Number one,
they're ensuring supply.
And they're giving me a little bit more stability in price.
The mills send me the invoice on the day that they ship it.
I can't predict when that shipment date will be. I'm sometimes
10 to 15 days off on the date. The service center has it in
stock and the price is established when I place the order.
MWC: An electrical contractor
said the price for conduit sticks have doubled just in the
last year. Which products used in construction seem to be
rising the most?
JOHN CROSS: Typically the ones
that use sheet product in their manufacture.
A company in Atlanta tracked the different types of steel
in a structure and just looked at steel alone in terms of
its impact. And what it has seen is that for every $100 of
average increase in steel price at the mill level, if it's
a concrete frame structure, there's going to be a 3.3 percent
increase in project cost. For the steel frame structure it's
about 3.6 percent.
MWC: What individual products
do you see going up?
PAUL JAMES: Actually, the first
one we were aware of was drywall studs. The first notice we
got from anybody was that stud prices were going up. I kept
getting notices from our drywall suppliers that it's up 30
percent to 40 percent this month and to expect a 30 or 40
percent increase next month.
The conduit for electrical, the tubing for sprinklers - all
of those fabricated products have had some very dramatic increases.
I did check with some concrete contractors, to talk about
what they are with rebar. They have had the same kind of increases,
50 to 80 percent increase this year.
BILL HANSON: Construction equipment
that we're buying now was made before the price increases.
It could be a year from now for equipment that we buy that
has steel in it to be quite a bit higher because of the steel
increases.
MWC: Some people are calling
for price adjustment clauses whereby the price is indexed
to the letting dates. Do you see a lot of those?
TERRY PESHIA: Indexing is risky
on either side of the fence. The owner, if they can hold for
a fixed cost, are much more satisfied. If conditions are such
that there's pressure to do that, the supplier has to be very
careful that he or she finds an index that truly reflects
what will happen.
Construction has always been high-risk business. Clearly,
if you had obligated yourself to a price early and then something
far beyond your control occurred, you'd have a reason to want
to have an adjustment. Because I'm beginning to see the stability,
I'm not concerned about radical changes from this point on.
PAUL JAMES: We got a job in
March that had a fairly significant steel component, and the
steel fabricators proposed to tie it to an index. The owner
that we were bidding to didn't want to hear about it.
The last couple of months we haven't heard anybody talking
about any kind of indices. I think there's some stability.
You can get hurt on an index.
Most owners cannot afford to have uncertainty in their pricing
because of the way they've structured their loans. They can't
be in the risk business so they use contractors to take that
risk, and I think that's going to continue into the future.
TERRY PESHIA: While we say that
there isn't a good index to hang your price on, it isn't to
say that there aren't modifications being made in contract
prices.
If you are the purchaser and you're a specialty contractor
that cannot afford to handle his or her obligations, your
choice is to watch him leave because he won't be able to operate.
It just won't happen. So there are many owners that are sitting
down privately with their GC or their specialty contractors
and saying, we can't afford this either. Where can we compromise?
JOHN CROSS: I think one of the
real keys is the transition that's taking place. Those discussions
now need to take place upfront where the owner really does
make a decision of who's going to carry the risk.
PAUL JAMES: I think it's what
Terry talked about earlier. Anybody who goes to an owner and
says he wants relief from metal prices is not going to get
a sympathetic ear. No one has been able to anticipate this.
If you were to put these kind of increases in your proposal
last November, you would have been laughed at as being ridiculously
high.
And so I agree with Terry. There are selected instances where
people are looking at individual circumstances and trying
to balance all of the issues about who's getting hurt.
MWC: Are there certain construction
markets that may be affected in the near term by the steel
price increase?
JOHN CROSS: Probably where plate
is heavily used in the bridge market is one where there's
going be a little concern.
PAUL JAMES: I think if a project
is marginal, the general increase in cost and construction
across the board is going to make those projects even more
marginal than a project that is well thought out and well-financed
and has value in the marketplace. Those will probably still
get built because it has intrinsic value.
There are programs, whether its schools or highways or whatever,
that they may change their scope or their level of quality.
JOHN CROSS: You mentioned value
engineering before. That's something that we are encouraging
and that is getting to fabricator or the specialty steel contractor
involved early in a project to be able to utilize some of
the new tools out there, such as electronic data interchange
and integrated design and fabrication. They can take almost
an equivalent amount of cost out of a project.
MWC: Is there something you'd
like to seen done either from the public or private sector
that would help the industry?
TERRY PESHIA: I think that there
has to be a lot more conversation on acknowledging who is
taking the risk. We will take it from time to time. It's a
choice that we make that we want to be recognized.
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