Indiana Avenue Culture District Plan Complete

The Cultural Development Commission in Indianapolis recently announced the completion of the Indiana Avenue Cultural District Working Plan.

The plan details the district's positioning statement, assets and strengths, challenges, priorities and key strategies. It also captures and unifies the stakeholders' ideas.

Consistent with the five other Indianapolis districts, the team of Indianapolis-based marketing firms RLR Associates and Three-Sixty Group will lead Indiana Avenue stakeholders through the development of unique identity and marketing tools. Once complete, the identity will be rolled out with the other districts this year.

The district also has received the Lt. Governor's Quality of Place Initiative grant of $63,750. The grant was designed to develop an innovative amenity and cultural asset program by supporting research of new and significant tourism products.

Indiana Avenue, originally a part of the Canal & White River State Park District, became a stand-alone district in March in recognition of its rich history and heritage. The attractions and activity on the avenue also contributed to its designation.

Nonprofit promotion firm Indianapolis Downtown Inc. and others have been working with Indiana Avenue stakeholders since March when the area was designated Indianapolis' newest district.